Regional Influence 2022: The rise of influence in South Korea & Beyond
Proposed this idea for a white paper and executed the task, including research and writing.
7 Tips to create an Ethical Influencer Marketing Strategy (that protects your brand reputation)
As brands continue to invest more in influencer marketing, they need to think carefully about whether their approach fulfils the ethical and equality-driven expectations that are rightly being placed on industry. Failing to create an ethical strategy can harm your brand reputation, cause you to lose revenue and prevent you from building a strong community of advocates. The ethics and core values of a brand are now more important than ever when it comes to maintaining brand loyalty and prioritisi
Travelling in One Place: See More by Seeing Less
Over 3 months in Fiji, I learnt the benefits of in-depth exploration, finding more meaning in travel by moving less.
This was a different approach to travelling. Instead of bouncing from hostel to hostel, trying to see as many countries as physically possible in an allocated number of weeks, we were staying put in one location for 3 months. Not one country, one village. This 10km island was home to less than 700 Fijians. Made up of 10 towns, we had a 1km area to call home, comprised of the vill
This was a different approach to travelling. Instead of bouncing from hostel to hostel, trying to see as many countries as physically possible in an allocated number of weeks, we were staying put in one location for 3 months. Not one country, one village. This 10km island was home to less than 700 Fijians. Made up of 10 towns, we had a 1km area to call home, comprised of the vill
L'oqueria: An Authentic Dining Experience
Down a side street off the main square, in this little town tucked into the alcove that makes up the north-eastern point of the island, sits a converted garage. This little room sat unoccupied for years, silver shutter hooded over itself, as passers by glanced over it briefly on their way to and from the seafront. Now, an elderly man ambles around inside, meandering between tables, greeting each person lucky enough to find their way into his restaurant; a warm, eclectic space you would be forgiv
Ones to Watch: Sustainable Influence Part 3
In our new three-part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future.
At Wearisma, we like to take a moment to highlight those who are authentically advocating for important social causes within the online community. This month, we’re passing the mic to influencers and everyday social media users who are passionate about driving conversations around living sustainably.
Sustainability expert and micro-influencer Shelbi (@she
At Wearisma, we like to take a moment to highlight those who are authentically advocating for important social causes within the online community. This month, we’re passing the mic to influencers and everyday social media users who are passionate about driving conversations around living sustainably.
Sustainability expert and micro-influencer Shelbi (@she
How fashion brands use social media to tackle clothing waste-
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future.
In an era where sustainability is no longer a lifestyle choice but an essential, we can understand why the demand for content that promotes sustainable living is on the rise. From slow fashion to vegan products and eco-friendly product solutions, sustainability is dominating our social media platforms. Dilys Williams, Founder and Director of Centre for Sus
In an era where sustainability is no longer a lifestyle choice but an essential, we can understand why the demand for content that promotes sustainable living is on the rise. From slow fashion to vegan products and eco-friendly product solutions, sustainability is dominating our social media platforms. Dilys Williams, Founder and Director of Centre for Sus
In the fight for sustainability, Influencer Marketing matters #COP26-
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future.
As we approach Black Friday on the 27th November, an annual day associated with mass consumption, it’s never been more important for both brands and consumers alike to authentically embrace the ethos of sustainability. In light of the increasingly damaging impact our buying habits have on the planet, influencer marketing is a necessary tool for both brands
As we approach Black Friday on the 27th November, an annual day associated with mass consumption, it’s never been more important for both brands and consumers alike to authentically embrace the ethos of sustainability. In light of the increasingly damaging impact our buying habits have on the planet, influencer marketing is a necessary tool for both brands
BHM Part 2: Meet the brands who are doing it right
Actions speak louder than words. Instead of simply posting about racial equality and the importance of lifting up Black creatives and industry leaders, actively show what your brand is doing to take a stand. Simply pushing out a single-post shoutout for Black History Month on your social media channels and calling it a day will no longer do. We are now in an age where the pressure has increased for brands to not only recognise but tackle social justice issues in their day-to-day business operati
Atlanta Shootings: The Many Threads of Anti-Asian Racism and Xenophobia
On March 16th 2021, a series of mass shootings targeting Asian spa’s took place in Atlanta, Georgia. As a result, 8 people were left dead, 6 of whom were Asian women. Young’s Asian Massage, the first targeted establishment, saw Delaina Ashley Yaun, Paul Andre Michels, Xiaojie Tan, and Daoyou Feng lose their lives. The suspects’ second and third attacks in central Atlanta took the lives of Soon Chung Park, Hyun Jung Grant, Suncha Kim, and Yong Ae Yue [1]. Unsurprisingly, the perpetrator- 21 year
